Why Make a Bag?
When I started Arena it was only supposed to be a hat company. Well you know how it goes, you see a problem and want to fix it. Well at least that's how it is for me.
I started making hats at the end of 2025 and quickly learned that hats are very difficult. I'm working with a sewing machine that is cheap and gets the job done half the time. It's quite annoying.
In order to take my hat manufacturing to a level beyond side project I need a couple pieces of equipment. In order to get that equipment I need money. And some of that money is tied up in my house which I am currently selling. The market is slow.
Once the house sells and my family and I move I will then be freed up to get the necessary equipment and kick of production (phase 1).
Until then I have some extra time on my hands which is where the bag comes in.
As a young dad in his 30s I've always just carried a backpack everywhere. But I have realized it looks childish and I need to step into my 30s as a man.
There are so many bags on the market (see X post below) but there is also a gap. You see most bags are either leather and $600 or made in China. I need a bag that's not a 50 year old briefcase.
This is where the dream of The Bag was born.
A bag for myself. A bag that is professional, highly functional, durable and not $500.
A bag I can take the gym, a coffee shop to work and occasionally travel with.
The bag that replaces my backpack.
So long.
And welcome to a new era.
Check main page to see if any bags are in stock.
I've been designing a bag I need
— Chris Hume (@chrishume_) March 5, 2026
I've aged out of backpacks but not ready for a solid briefcase
Something I can bring to the gym or to the coffee shop
Not a duffle, not a tote and not a traveler
And absolutely no shoulder straps
Rugged enough to be passed to my kids
And… pic.twitter.com/LPcsWpPZxd